Organisations now often have access to significant amounts of data about customers, including demographics, purchasing behavior and even social media posts. Interpreting this data can provide useful information with a range of applications such as providing personalised services to customers or recommending information and products in which they may be interested.
Data analytics for The Connected Marketplace – analysing customer preferences and behaviour to enhance services for the supply of digital content.
The ACRC recently worked with The Connected Marketplace Ltd., a Sheffield SME specialising on the delivery of on-demand entertainment content, who are interested in the development of new products and services. The ACRC advised The Connected Marketplace on the current technology landscape and worked with them to identify a range of opportunities. The work was funded by the Technology Strategy Board via an Innovation Voucher.